WhatsApp Business App: Features, Benefits and Download Steps
How to Download and Use WhatsApp Business for Your Small Business
If you are a small business owner looking for a simple and effective way to communicate with your customers, you might want to consider using WhatsApp Business. In this article, we will explain what WhatsApp Business is, why it is useful for small businesses, and how to download and use it.
What is WhatsApp Business?
WhatsApp Business is a free-to-download app that allows you to have a business presence on WhatsApp, one of the most popular messaging platforms in the world with over 2 billion users. With WhatsApp Business, you can:
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Create a business profile with information such as your website, location, contact details, and description.
Use business messaging tools such as away messages, greeting messages, quick replies, labels, and catalogs.
Use a landline or fixed number to verify your account and receive messages from your customers.
Run both WhatsApp Business and WhatsApp Messenger on the same phone with different numbers.
Use WhatsApp Web to access your account from your computer's browser.
How is WhatsApp Business different from WhatsApp Messenger?
WhatsApp Business is built on top of WhatsApp Messenger and includes all the features that you are familiar with, such as sending multimedia, making free calls*, using end-to-end encryption, etc. However, there are some key differences between the two apps that you should know:
You need to register using a business phone number, which can be a mobile or a landline number.
You need to register using a personal phone number, which can only be a mobile number.
You can create a business account, which can be verified or confirmed by WhatsApp to show your authenticity.
You can only create a personal account, which does not have any verification or confirmation status.
You can use business messaging tools to automate, sort, and respond to your customer messages.
You do not have access to any business messaging tools.
You can create and manage a catalog of your products or services and share it with your customers.
You cannot create or view any catalogs.
You can back up your chat history to Google Drive or iCloud, depending on your phone's operating system.
You can back up your chat history to Google Drive, iCloud, or OneDrive, depending on your phone's operating system and region.
Why use WhatsApp Business for your small business?
WhatsApp Business can help you connect with your customers in a more personal and convenient way. Here are some of the benefits of using WhatsApp Business for your small business:
You can reach out to a large and global audience, as WhatsApp is one of the most widely used messaging apps in the world, especially in emerging markets. You can also communicate with your customers in their preferred language, as WhatsApp supports over 60 languages.
You can build trust and loyalty with your customers, as they can see your verified or confirmed business account and profile, and feel more comfortable chatting with you. You can also showcase your brand identity and personality by customizing your profile photo, name, and about section.
You can increase your sales and conversions, as you can showcase your products or services in your catalog, send product photos, videos, or links, and accept orders and payments* through WhatsApp. You can also use WhatsApp's end-to-end encryption to ensure the security and privacy of your transactions.
You can save time and money, as you can use WhatsApp Business's messaging tools to automate, sort, and respond to your customer messages quickly and efficiently. You can also use WhatsApp Web to access your account from your computer's browser, which can help you multitask and manage multiple chats at once.
You can get insights and feedback, as you can use WhatsApp Business's metrics to track how many messages were sent, delivered, read, and received. You can also ask your customers for reviews, ratings, suggestions, or testimonials, and use them to improve your business.
How to set up a WhatsApp Business account?
To start using WhatsApp Business for your small business, you need to follow these steps:
Download the app. You can download WhatsApp Business for free from the Google Play Store (for Android phones) or the App Store (for iPhones). Make sure you have enough space on your phone and a stable internet connection.
Verify your phone number. You need to use a business phone number that is not already linked to another WhatsApp account. You can use a mobile or a landline number. If you use a landline number, you need to choose the "Call me" option to receive the verification code.
Restore your chat history. If you already have a WhatsApp Messenger account with the same phone number, you will be asked if you want to restore your chat history to your WhatsApp Business account. You can choose to restore it or skip this step. Note that you cannot use both accounts with the same phone number at the same time.
Build your profile. You need to enter your business name, which will be visible to your customers and cannot be changed later. You also need to choose a category for your business, such as Automotive, Education, Health, etc. You can then add more information to your profile, such as your website, location, contact details, description, etc.
Start using the app. You can now start sending and receiving messages from your customers, using the business messaging tools, creating and sharing your catalog, and accessing your account from WhatsApp Web.
How to optimize your WhatsApp Business profile?
Your WhatsApp Business profile is the first impression that your customers will have of your business, so you want to make sure that it is professional and attractive. Here are some tips on how to optimize your WhatsApp Business profile:
Add your logo. Your profile photo should be your business logo, as it will help your customers recognize and remember your brand. Make sure that your logo is clear, simple, and fits well in the circular frame.
Add your website. Your website is one of the most important information that you can provide to your customers, as it will direct them to learn more about your products or services, place orders, make payments, etc. Make sure that your website is updated, responsive, and secure.
Add your location. Your location can help your customers find you, especially if you have a physical store or office. You can use the map feature to pin your exact address, or you can type it manually. You can also add multiple locations if you have more than one branch.
Add your hours. Your hours can help your customers know when you are available to chat or serve them. You can set your regular hours for each day of the week, or you can use the away message feature to indicate when you are offline or busy.
Add a description. Your description is a short text that summarizes what your business does and what makes it unique. You can use keywords that are relevant to your industry and target audience, and include a call-to-action to encourage your customers to contact you or visit your website.
How to use WhatsApp Business messaging tools?
WhatsApp Business offers a variety of messaging tools that can help you communicate with your customers more effectively and efficiently. Here are some of the messaging tools that you can use:
How to use quick replies?
Quick replies are predefined messages that you can create and use to answer common questions or requests from your customers. For example, you can create a quick reply for "What are your payment methods?" or "How can I track my order?". To create a quick reply, follow these steps:
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